Effective Date: 22-Feb-2025

Welcome to Prime Purple! Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website and make purchases.

1. Information We Collect

We collect various types of information to provide and improve our services, including:

A. Personal Information

When you create an account, place an order, or contact us, we may collect:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed securely via third-party payment providers)

B. Non-Personal Information

We also collect non-identifiable data such as:

  • IP address

  • Browser type and version

  • Device information

  • Website usage and interaction data

2. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill your orders

  • To communicate order updates and promotional offers

  • To improve website functionality and user experience

  • To comply with legal requirements and prevent fraud

3. Sharing Your Information

We do not sell or rent your personal information. However, we may share it with:

  • Service Providers: Third-party logistics, payment processors, and marketing platforms to facilitate transactions.

  • Legal Authorities: When required to comply with legal obligations or enforce our policies.

  • Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity.

4. Data Security

We take appropriate security measures to protect your data from unauthorized access, alteration, or disclosure. However, no online data transmission is completely secure, and we cannot guarantee absolute security.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These include:

  • Essential Cookies: Required for website functionality.

  • Analytics Cookies: Help us understand user behavior and improve our services.

  • Marketing Cookies: Used for targeted advertising and promotional campaigns.

You can manage cookie preferences via your browser settings.

6. Your Rights & Choices

You have the right to:

  • Access, update, or delete your personal data.

  • Opt-out of marketing emails at any time.

  • Request details about how we process your information.

  • Disable cookies through your browser settings.

To exercise these rights, contact us at info@primepurple.com.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before providing personal information.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated effective date. Continued use of our services after modifications indicates your acceptance of the updated terms.

9. Contact Us

For any privacy-related inquiries, please contact us:

📧 Email: info@primepurple.com
📞 Phone: +91 7305667562

Thank you for trusting Prime Purple with your personal information!